Zee Alwan will be set apart for its diverse programming, which not only includes dubbed Indian serials but also popular shows on cookery, health and fitness, and travel features, among others. The move builds on the growing popularity of Bollywood in the Arab world as well as the strong and historic cultural links between the Arab world and India, with Indian family serials set to appeal to Arabic audiences. Zee Alwan marks the first time that some of India's most popular television serials are brought to the Middle East in Arabic. Zee Entertainment Enterprise LLC, described as the largest Asian television network in the world, has launched a new Arabic channel, Zee Alwan, with unique content aimed at Arab family audiences, including a diverse choice of Arabic serials and hugely popular Indian TV serials dubbed in Arabic.
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